Tehran · Eau de Parfum
Persian Fragrance.French Rigor.
Discover
The Aleph Collection
Everynamebeginswithآ—thefirstbreathofPersia.
ATROPATADORAVATALA
The Collection
Four characters, four worlds.
Collection II
The next chapter, still being written.
Two more characters are being formulated in Tehran — photography arrives with the launch.
SALOR
Woven in the pattern of the Salor looms — a carpet's memory, worn as scent.
RONAS
Drawn from ronas, the root that reddened Persia's oldest carpets.
The House
A house, not a factory.
The renaissance of Persian perfumery — bold innovation backed by a thousand-year legacy.
A Tehran house of perfume, heir to a thousand years of Persian craft — retranslated through modern materials, modern rigor, and the kind of patience that only beauty deserves.
2026Founded
0Fragrances
0+Years of Heritage
The Craft
Educated in Grasse, formulated in Tehran.
01
The Grasse Lineage
Created by a senior perfumer certified by the Grasse Institute of Perfumery (GIP), France — the embodiment of centuries of inherited perfumery mastery.
02
The Global Palette
A global palette of scents: Egyptian jasmine, Indian sandalwood, the masterwork of saffron and Persian rose, the mysterious oud of the Far East — a final selection after repeated trials.
03
ISO Quality Assurance
Held to ISO quality standards — engineered for maximum longevity, verifiable authenticity, and laboratory compliance.
For Partners
For partners. For organizations.
Built for partners and organizations that carry only what they believe in. Wholesale margins, exclusivity opportunities, and partner training — direct from Tehran.
40%+Partner margin
4Characters
1:1Territory care
The fire never went out.
The secret survived the silence — waiting for the chosen generation to speak it.